Natural, but still striking. Bespoke and hand-drawn, but cute and pop. Embracing the femininity and childlike nature of food, especially chocolate instead of trying to make it mature.

I really wanted to include imagery of the flavors on packaging, not only for aesthetics, but the accessibility of displaying the contents inside. There are many populations with atypical communication abilities that  have a preference for foods easily identifiable by the packaging outside.

Dietary restrictions are also something that so many people deal with, myself included, so I went with gluten free and vegan as a core recipe. The brief was open and broad enough to include these values.